Property Signage Packages  Horeshoe Casino

Situation

When it was built Horseshoe Casino used a traditional “Las Vegas” style signage package throughout the property. Soon after the property completion they realized the signs and graphics could not be changed when things at the resort changed.

Objective

Develop a signage package which not only fit the theme and décor of the casino property but which could also be easily changed when management renamed venues, upgraded amenities or added on to the resort.

Tactics

First we did a number of complete property walk-throughs with many different departments including; marketing, entertainment, player development and facilities. We discussed all of their needs and then we developed a comprehensive signage package which spanned the casino floor, hotel, parking garage, valet, retail shops and restaurants.

Results

Horseshoe Casino now has one of the most modern, attractive and flexible signage packages in the country. It can be easily changed and upgraded as the property grows.