Situation

Circus Circus Casino wanted an upscale Italian restaurant that was a little out of the ordinary

Objective

Come up with a creative and fun name, theme and décor for this soon to be one-of-a-kind eatery.

Tactics

EGI assembled a team to brainstorm ideas. We then met with the properties advertising agency to come up with a great logo and unique artwork for the menu, advertising and restaurant.

Results

We developed a successful fine Italian eatery which sat 200, offering culinary specialties including veal piccata and seafood pesto. On the menus inside cover it told the fictitious back-story of the historic Italian family, The Amazing Linguini Brothers, which many customers believed was real.